Glover U expands SalesRocket LIVE with three-coach faculty

Glover U is widening its six-week SalesRocket LIVE training program into more U.S. and Canadian markets after demand from real estate teams and brokerages outgrew the original model. The company named Scott Tolar, Amanda Doll and Shawna Joyce to lead the expansion while keeping the program’s production-focused curriculum intact.

Why it matters: - Glover U is scaling a hands-on real estate training program into more markets as teams and brokerages look for more practical ways to improve agent performance. - The expansion could give more agents access to in-person coaching focused on lead generation, conversion and day-to-day business systems. - The move also signals that demand for structured, repeatable agent training is outpacing a single-leader delivery model.

What happened: - Glover U announced the first formal expansion of SalesRocket LIVE on July 31, 2026. - The company named Scott Tolar, Amanda Doll and Shawna Joyce to lead the program’s growth across the United States and Canada. - The expansion creates a three-coach faculty designed to deliver SalesRocket LIVE in multiple markets while keeping the same curriculum and accountability standard. - Jeff Glover, president of Glover U, said demand for SalesRocket LIVE outgrew the program’s original delivery model. - Glover said the company chose to expand the coaching bench rather than limit the program’s reach.

The details: - SalesRocket LIVE is a six-week, in-person program delivered one full day per week. - The curriculum covers sales and communication, lead generation, database growth, lead conversion, listing presentations, objection handling, negotiation, marketing, time management and business systems. - The program was built from the training Jeff Glover uses inside his own real estate organization. - Glover U says the goal is to help agents generate opportunities, convert more business and build predictable production. - Tolar previously led SalesRocket LIVE and helped establish the model for expansion. - Tolar has 19 years of experience in sales, leadership and brokerage growth and has conducted more than 8,500 one-on-one coaching sessions. - Tolar previously owned four real estate brokerages and several businesses. - Tolar’s brokerage generated more than $1 billion in sales, and the offices he coached produced more than $40 billion over seven years. - Tolar is affiliated with Realty of America and founded Live Your Legacy. - Doll brings more than 15 years of leadership experience and more than two decades of customer service and hospitality experience. - Doll is Director of Sales & Growth at CoVA Collective Realty, powered by Keller Williams Realty. - Doll has coached hundreds of agents and team leaders across North America as a Glover U one-on-one coach. - Doll’s coaching focus includes lead generation, accountability, leadership development, recruiting, database growth, time management and scalable business systems. - Joyce joined the Glover U coaching faculty in March 2026 and is expanding her role as a SalesRocket LIVE coach. - Joyce is Director of Training and an agent with RE/MAX Results, the Midwest’s number one RE/MAX franchise in agent count and production. - Joyce trains agents across Minnesota and Wisconsin. - Before real estate, Joyce taught students from kindergartners to corporate professionals. - Joyce holds a master’s degree in Educational Leadership from St. Mary’s University. - Glover U says Joyce is known for translating complex concepts into practical strategies. - The company says the expansion will let Glover U add SalesRocket LIVE locations throughout the United States and Canada while preserving the program’s purpose.

Between the lines: - The addition of a three-coach faculty suggests Glover U is moving SalesRocket LIVE from a founder-led program to a more scalable training platform. - The emphasis on accountability, practice and production points to a broader push in real estate education toward measurable outcomes instead of motivational events. - Naming coaches with brokerage, training and leadership backgrounds may help Glover U position the program as execution-focused rather than theory-driven.

What's next: - Glover U plans to add more SalesRocket LIVE locations in the United States and Canada. - Teams and brokerages can use more information to view upcoming locations or inquire about bringing the program in-house. - The company is aiming to keep the same standard as the expansion reaches new markets.

The bottom line: - Glover U is betting that real estate agents want less theory and more hands-on coaching, and it is building the staff to deliver that at scale.